Tuesday, 29 March 2011

Wordsmiths Using Words To Do Battle Over Words

I've been thinking about the term 'traditional publishing', which the publishing industry has been pushing lately as a way of promoting/saving their industry. It's working well because lots of people are using it. I think it's power is in the fact that traditionally, that's how people got their books onto the market. So saying 'traditional publishing', is simply an easy way of describing what they do. However, I think more often than not these days, it's being used as another way of saying 'dinosaur publishing', so people are now using it to take the piss out of them. Looks to me like the self publishing industry is turning the traditional publishing industry's own marketing strategy around to bite them. I think it's hilarious watching wordsmiths using words to do battle over words. It's like a slap fight rather than a good old fashioned punch up. Best Blogger Tips